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Tips For Designing Your Own Postcards & Uploading For Print
Catching your customer’s eye and distinguishing your mail from the junk mail pile is easy with a well-designed postcard. Information can be presented without the hassle of opening an envelope, and...
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In Direct Mail, Frequency Matters
How much is too much? A good direct mail campaign can do wonders for your business. But how often do you need to send things out in order to be effective? The frequency of direct mail is an essential...
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Finding the Right Compliant Marketing Programs For Your Industry
Success requires you be open to change and able to adapt quickly to changes in regulations and in the market. If your industry requires compliant marketing programs, look for those that allow you to...
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One of the Best Productivity ‘Hacks’ You Could Provide Your Team
Story As Published in the Mortgage Bankers Association MBA Insights By Kirk King, President of Continuity Programs, Inc. Loan officers’ jobs demand a blend of sales, communications, analytical and time...
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7 Ways to Get Better HVAC Leads
When you’re running an HVAC business, the more leads you can get, the better. Leads are the lifeblood of any contracting organization. But what about the quality of your leads? For example, if you’d...
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7 Ways to Generate Real Estate Leads You May Not Have Thought Of
Real estate professionals need to keep their lead pipeline flowing to reach their goals. When plenty of leads are coming in, it seems reasonable to generate real estate leads the same way you always...
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Win Back Lost HVAC Customers with Direct Marketing
Customer retention is essential to the success of your HVAC business. Not only do repeat customers provide you with a steady stream of revenue, they can give you referrals, testimonials, and positive...
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How MGIC Elements Helps North Shore Bank Generate Leads & Stay Top of Mind: A...
Mortgage CRMs offer a litany of benefits to lenders, especially those few designed specifically for the mortgage industry. Keeping in touch with past and current clients can be a challenge, but a good...
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How Geo-Targeting Can Drive CRA Business for Banks
Since its enactment in 1977, The Aspen Institute reports that “The CRA is credited with pumping nearly $2 trillion into historically underserved communities through mortgage, small business, and farm...
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Pain Points Lenders Can Resolve With Mortgage CRM Technology
Story as published in MReport, your trusted source for mortgage banking news. By Kirk King, President of Continuity Programs, Inc. Thanks to mortgage CRM technology, lenders can address many of the...
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