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Channel: Marketing – Continuity Programs Inc.
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Marketing Your Product Successfully Requires Targeting the Right Folks the...

To be effective, marketing must be focused. Even if your product has broad appeal, marketing your product must still involve targeting your advertising, offers and informational campaigns to the...

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Building a Referral Marketing Plan: 3 Types of Referrals to Work Toward

As you evaluate and implement marketing programs designed to produce leads and prospects, remember that your existing customers are a prime source of new customers through referrals. Building a...

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Stay in Touch After the Sale With Customer Database Marketing

In every customer interaction, there exists useful information for improving customer service and increasing your sales and profits. Keeping track of this information and using it to your greatest...

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DIY vs. Outsourcing Your Client Satisfaction Surveys

Client satisfaction surveys can be very effective tools for discovering what your customers think about you. A properly conducted and interpreted survey can let you know where you and your staff are...

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Improve Your Client Retention Program With Effective Tracking

Acquiring and keeping customers is the core necessity for your business. When looking for ways to improve your client retention program, you can benefit from applying a well-tested and proven metaphor...

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What is Lead Incubation?

Somewhere within your customer database you probably have a substantial number of expired leads. You may have expended some effort trying to convert these leads into customers, but eventually you...

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Unique Branding for Your Company: Dos and Don’ts to Keep in Mind

The global business environment is vast, and a key component to success in that large arena is a unique brand and a distinctive business identity. Forging that identity takes time and concentrated...

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Improve Email Marketing Open Rates and Click-Throughs With These Tips

Even the best designed and carefully crafted email marketing message won’t help you if it doesn’t get opened and generate click-throughs to your website or product page. Here are some suggestions for...

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Inbound Marketing and How It Differs From the More Traditional Outbound...

As the World Wide Web has evolved and advanced, so have the techniques used to attract, convert and serve customers. Traditional outbound marketing techniques that once worked well have given way to...

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Tips for Effective Lead Management and Follow-up

For every business, a steady source of leads is vital to the ongoing success of the enterprise. Good leads should not be considered a one-and-done source of sales. Effective lead management and...

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Your Marketing Plan and Strategy Should Go Hand in Hand

At any stage of a business, careful planning is necessary to establish and meet marketing, business development and growth goals. When defining your marketing objectives, you must have both a marketing...

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9 Marketing Tools to Consider Adding to Your Company’s Arsenal

Internet marketing continues to evolve and advance at a blinding pace. Here are nine marketing tools and trends that can be useful to your current and near-term online business development efforts....

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Reasons Why Direct Mail Marketing Still Works for Many Industries

Marketing through email, social media and other electronic venues is highly effective in today’s business environment. However, the physical presence of a direct mail marketing piece in a potential...

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3 Tips for Successful Lead Generation on a Limited Marketing Budget

Finding high-quality leads can consume a substantial portion of your marketing resources. If your budget’s limited, you’ll need to search for strategies that can promote lead generation while leaving...

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A Priceless Marketing Tool — A Quick Client Interview to Focus Your Strategy

A successful marketing program is fueled by knowledge and information. You must thoroughly know your products and services, and you must know the general trends and needs that drive business in your...

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Email Marketing Basics: Best Practices for Kick-Starting Your Campaign

An email marketing campaign is an efficient and economical way to get your message out to many people at the least cost possible. To be effective, however, an email marketing campaign must be carefully...

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Effective Ways to Improve Customer Relationship Marketing Efforts

The best customer relationship marketing systems provide a systematic and gradual way to build the one-on-one customer relationships that increase sales, solidify loyalty and prompt your customers to...

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Creating a Client Follow-Up System That’s Genuine and Works

As much as we might want sales to happen immediately, customers often don’t respond to sales and marketing efforts on the spot. For multiple reasons, they might not be ready or able to commit to a...

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Database Marketing Benefits From a Long-Term Strategy

Your customer database has great value as a source of marketing data that can drive your business to increased sales, better customer retention and greater profitability. Your database can provide...

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Building Brand Loyalty and the 3 Myths You Don’t Want to Fall For

A successful business applies careful attention to customer care at all points of the sales and servicing process. New leads must be cultivated and acted upon while current customers must be served...

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